In 2021, I designed a brand style guide for a fictional ocean cleanup company as part of a school project, using Adobe Illustrator. The goal was to create a sleek, minimalistic branding system that aligned with the company’s mission—cleaning the ocean. This project was inspired by my growing awareness of the massive plastic patch in the ocean, which fueled my passion for designing an environmentally conscious project.
The process began with crafting a logo that adhered to design principles, ensuring pixel-perfect precision. I explored its versatility by testing it across different colors, sizes, and mediums, including product mockups. After finalizing the logo, I developed a cohesive color palette and brand identity, selecting hues that aligned with the company’s eco-friendly message.
I then compiled the brand guide, incorporating mockups, defining brand principles, and applying a subtle clean texture throughout each page for a polished feel. The final step was ensuring the guide maintained a consistent design, ensuring clarity and cohesion in the branding.
In 2021, I designed a brand style guide for a fictional ocean cleanup company as part of a school project, using Adobe Illustrator. The goal was to create a sleek, minimalistic branding system that aligned with the company’s mission—cleaning the ocean. This project was inspired by my growing awareness of the massive plastic patch in the ocean, which fueled my passion for designing an environmentally conscious project.
The process began with crafting a logo that adhered to design principles, ensuring pixel-perfect precision. I explored its versatility by testing it across different colors, sizes, and mediums, including product mockups. After finalizing the logo, I developed a cohesive color palette and brand identity, selecting hues that aligned with the company’s eco-friendly message.
I then compiled the brand guide, incorporating mockups, defining brand principles, and applying a subtle clean texture throughout each page for a polished feel. The final step was ensuring the guide maintained a consistent design, ensuring clarity and cohesion in the branding.
